In Effect

Iowa

Iowa Consumer Data Protection Act (ICDPA)

Effective date
January 1, 2025
Enacted
March 28, 2023
Enforcement
Iowa Attorney General
Last reviewed
October 3, 2026

Overview

At a Glance

Effective Date

January 1, 2025

Enforcement Authority

Iowa Attorney General

Consumer Request Deadline

90 days; one additional 45-day extension when reasonably necessary.

Cure Period

90-day cure period.

90-day cure period.

Universal Opt-Out / GPC

No

Private Right of Action

No

Sensitive Data Consent

No

Notice and opt-out model

Appeals Process

Yes

Applicability

Who Does This Law Apply To?

Applies to persons doing business in Iowa or targeting Iowa residents that meet consumer-volume or sale-revenue thresholds.

General Coverage Thresholds

Consumer volume
Controls or processes personal data of 100,000+ state consumers per year
Data sales
Or 25,000+ consumers and derives over 50% of gross revenue from selling personal data
Annual revenue
No standalone revenue threshold
Business nexus
Conducts business in the state or targets products/services to residents

Rights

Consumer Rights

Right to Opt Out of Sale

Opt out of sale of covered personal data as defined by the statute.

Right to Access

Confirm processing and access covered personal data, subject to statutory limits.

Right to Delete

Request deletion of covered personal data, subject to exceptions.

Right to Data Portability

Obtain covered personal data in a portable format where the statute provides.

Obligations

Business Obligations

  • AppealsRequiredInternal appeal process for denied rights requests.
  • Data securityRequiredMaintain reasonable administrative, technical, and physical safeguards as required by the statute.
  • Privacy noticeRequiredProvide required privacy disclosures/notices.
  • Sensitive dataState-specificSensitive-data processing generally requires notice and an opportunity to opt out rather than a broad opt-in-consent model.
  • Data minimizationRequired / state-specificLimit or govern collection/use consistent with the statute's duties and disclosed purposes.
  • Universal opt outNot requiredNo general universal opt-out mechanism requirement in the current omnibus law.
  • Processor contractsRequiredUse contracts governing processors/service providers as required.
  • Consumer request processRequiredProvide methods for consumers to exercise statutory rights.
  • Data protection assessmentNot requiredNo general data protection assessment duty in this omnibus law.

Exemptions

Common Exemptions

    Exemptions are state-specific and may apply at the entity level, data level, or both. Verify the official statute before relying on an exemption. Treatment commonly varies for government, regulated financial/health information, higher education, nonprofits, employment data, and B2B data.

    This list is not exhaustive.

    Enforcement

    Enforcement & Penalties

    Authority: Iowa Attorney General

    Up to $7,500 per violation.

    Self-check

    Could This Law Apply to My Business?

    01Does your business operate in Iowa or offer products or services to its residents?
    02What is your approximate annual gross revenue?
    03About how many Iowa residents' personal data do you process each year?

    Include website visitors tracked by cookies or analytics, customers and leads.

    04What share of revenue comes from selling personal data?

    Your result

    Answer the 4 questions to see a general, educational indication.

    Sources

    Sources & Verification

    Last reviewed: October 3, 2026· Verified against official sources

    From understanding to action

    Digital Data Rights helps you understand the privacy landscape.

    DataRightsOS helps businesses put privacy processes into operation.

    Educational information only, not legal advice. Summaries may omit details; verify against the statute, regulations and official guidance.